Skills & Competencies for Credit Card Product Manager

Credit Card Product Manager job profile

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JOB SUMMARY for Credit Card Product Manager

Builds and directs credit card product strategies.

JOB RESPONSIBILITIES for Credit Card Product Manager

Develops and implements marketing plans to drive business growth and meet business targets. Conducts regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment.

Credit Card Product Manager SALARY RANGE

BASE 50%
$94,457
TOTAL 50%
$100,940
Job Level
P03
Job Code
FA06000821
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Credit Card Product Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Credit Card Product Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Credit Card Product Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Discusses and explains new product development timeline and lifecycle.
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Level 2 Behaviors
(Light Experience)
Collects general market and customer-specific feedback to identify new product development features.
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Level 3 Behaviors
(Moderate Experience)
Conducts competitive analysis and market research to aid the new product development process.
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Level 4 Behaviors
(Extensive Experience)
Manages new product development projects from concept through commercialization.
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Level 5 Behaviors
(Mastery)
Creates detailed product specifications for new development projects.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

6 general skills or competencies (Job family competencies) for Credit Card Product Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Discusses the importance of digital marketing strategies for business-to-business lead generation.
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Level 2 Behaviors
(Light Experience)
Documents all necessary program specifications for the execution of digital marketing programs.
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Level 3 Behaviors
(Moderate Experience)
Performs keen analysis of customer behavior to improve digital marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Directs the development and execution of digital marketing campaigns to drive lead generation.
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Level 5 Behaviors
(Mastery)
Develops and executes digital marketing strategies to achieve established business goals.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Credit Card Product Manager

1 Core Competencies – Creativity
Proficiency Level -4
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Explains the concept and characteristics of creativity.
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Level 2 Behaviors
(Light Experience)
Exhibits interest in innovative ideas and experimentation.
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Level 3 Behaviors
(Moderate Experience)
Combines information and ideas from various sources to explore opportunities.
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Level 4 Behaviors
(Extensive Experience)
Encourages, solicits, and rewards imaginative ideas.
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Level 5 Behaviors
(Mastery)
Fosters a creative atmosphere that promotes curiosity, and continuous improvement.
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2 Core Competencies – Innovation
Proficiency Level -3
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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3 Credit Card Product Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Credit Card Product Manager
Proficiency Level - 4
5 Competency for - Credit Card Product Manager
Proficiency Level - 5

Summary of Credit Card Product Manager skills and competencies

There are 1 hard skills for Credit Card Product Manager, New Product Development.
6 general skills for Credit Card Product Manager, Advertising, Digital Marketing, Email Marketing, etc.
11 soft skills for Credit Card Product Manager, Creativity, Innovation, Attention to Detail, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Credit Card Product Manager, he or she needs to be skilled in Creativity, be skilled in Innovation, and be skilled in Attention to Detail.

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